Performance of Top 5 Communication Apps in Ghana in Q4 2023

In Q4 2023, the top 5 communication apps in Ghana demonstrated diverse performance trends in terms of downloads and active users. Here is a detailed look at how these apps fared throughout the quarter.

WhatsApp Business experienced a fluctuating trend in weekly downloads, starting with approximately 96.7K in late September and peaking at around 190K in early November. The app saw a decline towards the end of December, finishing the year with about 77.3K downloads. Weekly active users for the app remained relatively stable, starting at 3.2M at the beginning of the quarter and ending at 3.2M.

WhatsApp Messenger showcased a steady increase in weekly downloads. The app started with around 72.4K downloads and saw significant growth, peaking at about 154K in the last week of December. The number of weekly active users also showed a positive trend, increasing from approximately 5.3M at the beginning of the quarter to 5.5M by the end.

Snapchat saw consistent weekly revenue growth, starting at $950 and reaching about $1.7K by the end of the quarter. Weekly downloads for Snapchat fluctuated, starting at 49.5K and peaking at around 62.1K in late October before ending the quarter with approximately 58.9K downloads. Weekly active users showed a slight increase from 3.3M to 3.5M over the same period.

Telegram experienced modest weekly revenue, starting at $200 and ending at $207. Weekly downloads for Telegram varied, beginning at 41.3K and peaking at around 57K in late October, before ending the quarter with approximately 37.3K downloads. The number of weekly active users remained relatively stable, starting at 2.4M and ending at 2.4M.

Opera Mini: Fast Web Browser had minimal weekly revenue, with the highest being $15 in mid-October. Weekly downloads showed some fluctuations, starting at 30.8K and peaking at around 37.7K in early October, ending the quarter with approximately 27.6K downloads. Weekly active users for Opera Mini saw a slight decline, starting at 578K and ending at 516K.

These insights into the performance of the top communication apps in Ghana come from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.